Inspecting your first samples is always a major moment of truth for a designer. It’s when all the design elements come together to create a single design. This spring, I had the pleasure of working with Amelie to launch her fashion career all in front of a camera for the French reality TV show, Angels of Reality. Over the course of the show, my team and I helped her design and develop her infant boy label’s first sample, complete with brand name and logo! In this episode, she reviews her first sample and has a photo shoot in preparation for marketing her label. If you don’t want to watch the entire episode, you can skip to 6:30 and 10:27 for the scenes with Amelie. Big mahalo to Jenna Clark from Creatix Photography for working with us on this fun project!
Amelie really impressed me with her design, and it’s no surprise that it’s adorable given that her brand is inspired by her precious baby Hugo! J’adore! It’s a bit hard to see the design in the video, so here are a few images for your viewing pleasure…

Baby H. First Sample

Baby H. First Sample (back of tee)

Baby H. First Sample (back of trousers)
It may be a bit difficult for me to follow Amelie’s fashion path, but I expect some cool things in her future!
from Hawaii with love,
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