UMEE Honolulu is a Waikiki based fashion label focused on designing pacific inspired wardrobe staples for women. Founded in 2006 by Deena White Tearney, all of UMEE’s designs are inspired, designed and produced on the beautiful island of Oahu.

What first began as an idea to have Hawaii made fashions that could fit Deena’s busy lifestyle as a traveling consultant, UMEE Honolulu has grown into a label that offers women practical yet stylish clothing appropriate to wear to the office or a nice night out. These timeless and uniquely Hawaii designs are a reflection of her artistic upbringing, as Deena attributes her passion for fashion as a gift from her Mother and Grandmother – whom the label is named after.